We identified a community need for Fit 4 Life NYC in 2003. With schools cutting back on recess and physical education classes, students were left without opportunities to be active and healthy. In addition, active play, character development, and healthy competition were starting to become less of a focus in most communities, school day and after school physical activity programs.
To address these challenges the Fit 4 Life NYC Play with a Purpose program model was created. This model for traditional and non-traditional sports, dance, fitness and movement-based programs focuses on boosting a youth and adult's self-confidence, maximizes the amount of time one moves, minimizes competition, encourages sportsmanship and promotes a lifetime of activity.
Today, Fit 4 Life NYC proudly partners with schools, community and non-profit organizations throughout the city that work with under-served communities. We focus on improving the lives of youth and adults living within these communities.
The mission of Fit 4 Life NYC program remains the same as when we started:
- Stop rising childhood obesity rates
- Introduce children to traditional and non-traditional forms of physical activity
- Promote a lifetime of activity, fitness and health in underserved communities
- Bring the concept of ACTIVE PLAY back into our schools
At Fit 4 Life NYC we do good for our communities and employees. We strive to make NYC fit 4 life. As a result of doing so, Fit 4 Life NYC was recognized as one of the Best For NYC businesses. Read more about how we were chosen for this prestigious award by clicking here.